Combining elegance and conciseness with avant-garde and conceptuality
shaping, accents, dualism, calligraphy
We went to reflect this same connection through the unique forms of the style of the text, inspired by the work of calligraphers and people who create their lettering.
This symbiosis of calligraphy, lines and serifs that move seamlessly from some larger forms to more subtle ones. The very key character "C" of the beginning of the brand's naming translates a duplicated inversion.
It would be logical and correct to show that the creators of the brand are twins, but to say it unobtrusively and almost imperceptibly. There is a story of two elements that create one whole, interdependent and inseparable.