Creating a superficially recognizable style that is close to the gamer, understandable and interpretable by him
development, quality, growth, emotionality, interaction, transparency
There is a close connection with users, a high level of client marketing: surveys, technical support, and simplicity of functionality. Current slogan: be closer to your viewers. Perhaps you would like to introduce a hero, an iconic recognizable logo. If related platforms (dixper, streamlabs & discord) use a face-shaped maxim, it is advisable to go the other way.
The main client is a streamer. He identifies this opportunity with honesty with the audience (without falsity), which brings him emotionally closer to his viewers. Recognizable style for the target audience - more visuals (gifs, funny pictures, emoticons, memes) for clear communication of information.
We analyzed the article "10 Most Desired Emotions in the World of Gaming", which showed that positive emotions are of primary importance. Probably, players have enough negative emotions outside the game context. A hypothesis was also put forward regarding the choice of games with intimidating scenarios. Gamers hope to experience excitement and corresponding relief, and fear is a side effect.
App shows the pulse, but not in a primitive way, but in an interesting and modern way.