Display brand's credo and essence - what grows from the earth
honest, ethnic, local, scale
The field, a deep shade of green. Its outline reminds us of the rounded fields of the old logo, which have become iconic for us.
The skin, its facets, the shape of the planet, the radius of delivery, and importantly the direct translation of the key word of the new concept - encyclopedia, to take responsibility for becoming a source of knowledge, from the Greek "learning in a full circle". We add all this with horizontal lines that disperse and symbolize a product that grew from the soil itself, from the ground.
Pure white background strengthens the truthful composition.